What is a Business’ Most Important Asset?
Ponder that question and you may come up with a plethora of answers. But the bottom line is that… customers are the heart of any business. Without customers, a business simply wouldn’t exist. Next question, how do you keep track of your most important asset?
Many companies use spreadsheets to keep track of their contacts and leads, but spreadsheets can become lost, or outdated. Spreadsheets, Post-it notes, business cards sitting on the desk might be feasible for the first few years, but as your business grows, you’ll find yourself needing more – a better way to keep track of important data, but what?
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